Personal Branding - not an option anymore
In the new workplace where the definition of ‘job’ means your current project, you need to constantly communicate your value proposition to your stakeholders to stay ‘in-demand’ and land your next ‘job’. In such a scenario, creating a personal brand helps in building credibility and trust with your stakeholders.
Imagine yourself standing at the beach and getting your feet wet. Suddenly, a big wave comes along and hits you as you try hard to stand your ground.
What do you think happens when this wall of water comes down on you?